Samsung Electronics launched a new concept cooking appliance ‘Bespoke Qooker’ 28th of this month under collaboration with food companies. The appliance is made to cook meal kits and home meal replacements (HMR) with ease. Its name is made in combination of Q which stands for ‘Quality’ and ‘Quick’ and cooker.

Multicook function allows 4 dishes cooked at once

The appliance has 4 cooking zones that may handle 4 dishes at once which is named ‘Multicook’ function. Having a grill plate at the center the appliance is divided into 3 upper zones and a lower zone. Heat is emitted in both upper and lower areas of the grill plate to cook food quickly and evenly. Specifically the appliance is composed of 4 grill upper grill heaters that does not need to be preheated convection fans that circulates heat lower magnetron that cooks fast and even etc. As an example beef steak and two kinds of vegetables may be cooked in the upper zone while rice or soup is cooked in the lower zone. In addition the grill plate also emits heat to add some crisp to steaks or pizza.

The appliance has 22 liters of inside space that may handle a whole chicken and has multiple functions of microwave grill air fryer and toaster that ensures a better use of kitchen space.

Creating a new environment by making ‘Team Bespoke’ with 8 food companies

The Bespoke Qooker has the auto cooking function called ‘Scan cook’ connected with the ‘Smartthings Cooking’ application. Users may scan barcodes of meal kits and HMRs to realize it and any menu is cooked within 18 minutes.

Samsung Electronics cooperated for 6 months with 8 major food companies to create new menu and cooking algorithm of ‘Scan cook’ and came up with new contract service. The 8 companies are Fresheasy MyChef Chungjungone Pulmuone Dongwon Ottogi Entree and Hy (formerly Korea Yakult).

The companies joined the open cooperation system ‘Team Bespoke’ and provided 117 Qooker recipes and some of them launched Qooker-exclusive meal kits and HMRs. Hotel Shilla is planning to join the team and introduce exclusive meal kits.

Samsung Electronics is going to improve partnerships with not only cooperating companies but also other food companies.

The appliance may also cook real food. Club des Chefs Kang Min-goo Lee Chung-hoo Lim Ki-hak and Shin Chang-ho developed 8 Chef specialties guide and it is accessible from the Smartthings app under the Chef cook function.

Samsung Electronics introduced a new purchase contract ‘My Qooker Plan’ with Samsung Card and food companies. The service provides discounted price of Qooker when certain amount foods including meal kits and HMR are bought every month in online stores of 8 food companies using Samsung cards. The plan is open in Samsung Card homepage and celebrating the launch a special giveaway is also open that offers a Bespoke Qooker when 39 thousand won of food is bought in limited period.

The appliance may be bought without the plan in Samsung Digital Plaza or Samsung.com. The price is 590 thousand won and is provided in 5 colors of glam white glam beige glam sun yellow glam pink and black colors.

Lee Jae-seung head of Samsung Electronics Home Appliance Department said that the Qooker is a solution that matches the needs of MZ generation that pursues delicious yet simple home cooking. He added that he will create a new ecosystem that conveys gastronomy to home by improving collaboration with food companies.